Ask your Board members and loyal supporters to make a special effort to like and share your content and to encourage their Facebook friends to like your page. While waiting for approval, go ahead and work on building up your Facebook audience. If you use a slightly different name on your bank account, Facebook will kick your application out. It can take a few weeks to get approved and heads up – the name of your nonprofit on all documents you submit must match. If you are eligible and willing to provide the required information, start your application here. If your organization is based outside the United States, check to see if you are eligible for Facebook’s fundraising tools. Those donations will come via a third party, most likely Network for Good. But you can still ask your supporters to set up fundraisers on their pages. If your board does not want to provide this information to Facebook, this fundraising strategy is not right for your organization. Some organizations are not comfortable providing such detailed information to a company that has come under fire for privacy concerns. You must provide a copy of your 501c3 letter, a letter from your organization’s bank along with account information, and you must provide your Executive Director’s full name, address, and date of birth. If your organization has a fiscal sponsor, you are not eligible for Facebook Payments, which is necessary to receive your donations as a direct deposit. For an organization based in the United States to qualify for Facebook’s fundraising tools, you must be a 501(c)3. This strategy is similar to any crowdfunding strategy, but instead of using a separate platform like GoFundMe, you use Facebook.Īs a first step, you need to sign your organization up for Facebook fundraising tools. However, if you do it right, it can turn into a significant slice of pie for your organization!įirst, let’s look at the Facebook fundraiser, one where you set up the campaign yourself. Put a donate button on your organization’s Facebook page as a permanent feature.įacebook fundraising tools provide opportunities for bringing in donations from people who are interested enough in your work to follow you on Facebook, but not yet donating through your website.įor most organizations, this represents a significant number of prospects, especially organizations that invest time creating and sharing compelling Facebook content, building a large following.įacebook fundraising isn’t a replacement strategy – it’s simply another piece of your fundraising pie.Encourage supporters to set up “birthday” fundraisers on their pages, with your organization receiving the proceeds. ![]()
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